Preemies are incredibly fragile and delicate. Sometimes they weigh under 500 grams. In order to grow and develop healthily, they need uninterrupted sleep. In fact, they sleep 90% of the time. Pampers creates especially preemie diapers that can be changed without disturbing babies. We created a wholistic campaign around the importance of sleep for all offline and online media. In total, we created 36 paid media videos, 26 banner formats, 10 Retailer Videos, landing pages, social media assets, and many articles.