I love insightful storytelling. In any format. Over the last 15+ years, i had the chance to work with amazing talents of the industry, thereby realising campaigns with different teams for many brands as specialist for classic, shopper and since 4 years for digital activations.

My aspiration is to combine storytelling that moves audiences with innovative formats.

I started as a copy writer in Istanbul (Turkey) for classic tv/print campaigns and worked in the 00s for one of the first digital agencies in the Web Industry (USA), building first information architectures and global websites. Later i worked at a Guerilla Agency (USA) moved to Germany and was soon responsible as creative director for Saatchi Saatchi X for many activation campaigns and shopper comms in local and european markets. J. Walter Thompson became my next home with many integrated 360° campaigns for 8 years in all disciplines. Now i work as creative director for digital campaigns for Cocomore in Frankfurt.

• Highschool in Germany, Antonius Colleg
• Bachelor of Arts in Istanbul at KOC University in Psychology (Scholarship,Honors)
• Master of Science at Syracuse University, NY,
• Advertising Strategy (Scholarship, TA)

Fluent in German, English and Turkish