SALVATION ARMY "Warmth to take away"
During harsh winter, at a location in Hamburg strongly frequented by homeless people, we used a billboard as a huge dispenser for emergency blankets. With the message “WE GIVE WARMTH”, the homeless could pull off one of 50 emergency blankets to protect themselves from the cold. We achieved two goals: offering direct help to homeless people and sensitizing the population about their life-endangering situation. Sticker on each blanket with all important addresses of the Salvation Army in Hamburg:
„We d0n‘t leave you in the cold. Come to us. The Salvation Army. We Care.“