Pampers First Milestone Cards

Development of the first and original Pampers Milestone Cards for DACH. The Pampers Milestone Cards accompany parents and their babies in the first, most important moments of their lives. Developed and designed with great attention to detail. In addition, the project led to a design collaboration with a renowned German illustrator. As soon as they were distributed, parents loved them and posted hundreds of pictures with them on SoMe. So Milestone cards are great for long-term organic branding and as an incentive.

My part was concept, development & production.
Illustration by a German Illustrator.

  • Role Creative Director
  • For Pampers – PG / Cocomore
  • Date 2021
  • Type Digital Offline-Online Activation, Design, Special Project