Pampers Preemies Digital Image Film 2020

Preemies are incredibly fragile and delicate. Sometimes they weigh under 500 grams. In order to grow and develop healthily, they need uninterrupted sleep. Pampers creates especially preemie diapers that can be changed without disturbing babies. We created a holistic campaign around the importance of sleep for preemies and this is the heart piece for social media.